Why Kickstarter is better than Indiegogo for crowdfunding (but it’s still buyer beware)

SMEBiz crowdfunding companies

Crowdfunding has been hailed as a triumph for startups – a way for bright inventors to skip the corporate system with help from interested individuals. That would be us – kind souls who sense a breakthrough and want to support it. And we can, with a pledge at one of the big product crowdfunding sites, Kickstarter and Indiegogo. 

To avoid roadblocks from the US Securities and Exchange Commission, individual funders are not offered shares for our small contributions. Instead, we're characterised as donors and promised an eventual reward of the item in development, for maybe half or three-fourths of its retail cost.