In the age of Instagram, businesses are using flashy art and murals to lure visitors. (Dreamstime)
LOS ANGELES: Inside the shops along Melrose Avenue, there's plenty to appeal to fashionable young customers such as Melissa Wang. But it was outside the Paul Smith store where the 25-year-old found what she was looking for.
"Did you even visit LA if you didn't stop to take a photo in front of the pink wall?" said Wang as she snapped a photo of her friend.
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