Inside Apple’s struggle to get iPhone X to market on time


By Alex WebbSam Kim
  • TECH
  • Monday, 30 Oct 2017

The Apple Inc. iPhone X is displayed during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 12, 2017. Apple Inc. unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics Co., Google and a host of Chinese smartphone makers. The device, coming a decade after the original model, is Apple's first major redesign since 2014 and represents a significant upgrade to the iPhone 7 line. Photographer: David Paul Morris/Bloomberg

As of early fall, it was clearer than ever that production problems meant Apple Inc wouldn’t have enough iPhone Xs in time for the holidays. The challenge was how to make the sophisticated phone – with advanced features such as facial recognition – in large enough numbers. 

As Wall Street analysts and fan blogs watched for signs that the company would stumble, Apple came up with a solution: It quietly told suppliers they could reduce the accuracy of the face-recognition technology to make it easier to manufacture, according to people familiar with the situation. 

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