European and Chinese consumers want their cars to offer Apple CarPlay compatibility.
A new report conducted by Strategy Analytics finds that whether in North America, Western Europe or China, the average car shopper now agrees on one thing – they want to be able to use their handsets and their favourite apps while behind the wheel – even if it means paying a premium to do so.
After a slow start, car companies are now very much in the fast lane in their attempt to cater for customers' digital and connected needs with better in-house developed infotainment systems plus an ever-growing suite of apps and services, from Internet radio access to turn-by-turn navigation programs.
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