Several of his iconic artworks can now be discovered in augmented-reality format in real-life locations around the world via the Snapchat application.
After pursuing Pokemon, the hunt is now on for artworks with Snapchat's new augmented reality platform. Jeff Koons is the first artist to get onboard the new platform, accessible exclusively via the popular mobile app.
Jeff Koons is an American artist known for his artworks reproducing everyday objects, often turning them into monumental sculptures with shiny, colorful finishes. Several of his iconic artworks can now be discovered in augmented-reality format in real-life locations around the world via the Snapchat application. Parisians, for example, can check out the artist's famous "Rabbit" – a stainless steel inflatable bunny (1986) – which is pinned to the Champ-de-Mars just in front of the Eiffel Tower.
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