Organisers of the Consumer Electronics Show (CES) – the world's biggest consumer electronics trade fair, held each year in Las Vegas (USA) – have announced the creation of a new zone for all things sports-related for the upcoming edition, held Jan 9 to 12, 2018.
The aim is to group together all the show's exhibitors and participants from the world of sport – from fitness tracker manufacturers to TV broadcasters – in one specially dedicated zone. All kinds of technology associated with the world of sport will feature in the zone, from biometrics to artificial intelligence to virtual reality and more.
Themes covered at the show will include the analysis of athlete data, new fan experiences using immersive technologies (augmented and virtual reality), smart arenas and venues, and the growth of e-sports, for example.
Sport has always had a key place at CES, with major American sports leagues (MLS, MLB, NASCAR, NBA, NCAA, NFL, NHL, WWE, etc.) in attendance each year, as well as various stars (basketball players Shaquille O'Neal and Charles Barkley, swimmer Michael Phelps, baseball player Bryce Harper, etc.). The new zone will shine the spotlight firmly on the sector, highlighting the sports industry's central role in the development of new technologies, as is already the case with cars and home appliances.
The list of exhibitors and participants in the inaugural "CES Sports Zone" will be announced at a later date.
CES runs Jan 9 to 12, 2018, in Las Vegas. — AFP Relaxnews