Oracle’s Ellison targets Amazon with new database technology

Larry Ellison, chairman and co-founder of Oracle Corp., speaks during the Oracle OpenWorld 2017 conference in San Francisco, California, U.S., on Sunday, Oct. 1, 2017. OpenWorld is a business and technology conference that delivers insight into industry trends and breakthroughs in Cloud technology, hosting educational sessions as well as exhibitions from over 400 partners. Photographer: David Paul Morris/Bloomberg

Oracle Corp’s Larry Ellison said new features in its database service will help the software company go after Amazon.com Inc in its expanding cloud-computing business. 

During his big annual keynote in San Francisco Sunday, the executive chairman said the new database has been overhauled with artificial intelligence, improving on speed, efficiency and pricing to help it outperform Amazon.