FILE PHOTO: Shoppers wait outside a Burberry store at Causeway Bay shopping district in Hong Kong, China, July 16, 2015. REUTERS/Bobby Yip/File Photo
Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc to its smartphone app as fashion retailers race to find new ways to engage with big spenders online.
The London-based maker of trench coats and tartan totes turned to the California company’s new ARKit function for the tool, which went live Wednesday. The augmented-reality feature interacts with users’ camera feeds to digitally redecorate their surroundings with Burberry-inspired drawings by the artist Danny Sangra.
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