Major retailers are looking to stimulate anaemic sales by hiring thousands of more workers this holiday season to improve customer service on their sales floors and handle the fast-growing use of their stores to fulfil online orders.
The move comes as several analysts note that retailers have lost sight of basic in-store customer needs as they scrambled in recent years to compete better with Amazon.com Inc by cutting costs through store closures, offering more mark-downs and pouring millions into building out e-commerce platforms.