Uber goes on rare legal offensive, suing ad agency for fraud


  • TECH
  • Tuesday, 19 Sep 2017

Uber also faces sexual harassment and bias accusations by female staff, a federal inquiry into software that helps drivers avoid police, and a trade secrets lawsuit by Google parent Alphabet Inc's self-driving car unit Waymo.

Uber Technologies Inc is accustomed to getting sued. Now it’s doing the suing. And it’s partly thanks to Breitbart News. 

The global ride-hailing company is taking advertising agency Fetch Media Ltd to court for click fraud, alleging that the firm improperly billed Uber for “fake” online ads and took credit for app downloads it had nothing to do with. Fetch is owned by the world’s fourth-largest advertising company, Japan’s Dentsu Inc. 

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