Swatch shares drop on concern new Apple Watch may be bigger hit


  • TECH
  • Wednesday, 13 Sep 2017

FILE PHOTO: A women carries a shopping bag of Swiss watchmaker Swatch in Vienna, Austria May 17, 2017. REUTERS/Leonhard Foeger/File Photo GLOBAL BUSINESS WEEK AHEAD SEARCH GLOBAL BUSINESS 10 JULY FOR ALL IMAGES

Swatch Group AG shares fell as much as 3.2% on concern Switzerland’s largest watchmaker will face more competition from the latest version of the Apple Watch, which can make calls and send messages without requiring a mobile phone. 

Apple Inc unveiled Series 3 of its smartwatch on Sept 12, with prices starting at US$329 (RM1,379). Swatch shares dropped as low as 377.3 francs (RM1,648) as of 11.50am in Zurich on Sept 13. 

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