Adobe pushes toward a future of digital ads in the driver's seat

Adobe Systems Inc has helped companies tackle digital marketing on computers and smartphones. Now, it wants the next key device: your car. 

New services unveiled Sept 11 to help businesses analyse data from web-enabled autos thrust Adobe into competition with big rivals such as Alphabet Inc's Google, which provides software inside vehicles. Adobe will provide analytics, marketing features and help automate audio ads, enhanced by the company’s artificial intelligence feature called Sensei.