Analysts estimate that Whole Foods would have to cut prices by 10% to 15% overall to truly compete with other food sellers.
LOS ANGELES/CHICAGO: On its first day as part of Amazon.com, organic grocery chain Whole Foods Market Inc slashed prices on popular items like avocados and apples on Monday by a third as it bid to shake off its "Whole Paycheck" reputation for high prices.
In another sign of changes to come, a display offering Amazon's Echo and smaller Echo Dot hands-free smart speakers for US$99.99 (RM425) and US$44.99 (RM215), respectively, was nestled amid the colourful produce at the Whole Foods in downtown Los Angeles. Those gadgets sell for the same price on Amazon.com.
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