Walt Disney Co is harnessing all of its media might to make the next Star Wars movie the biggest film of the year, employing augmented reality and social media in a global campaign to promote The Last Jedi and related merchandise.
Starting Sept 1, which Disney again dubs Force Friday, fans of the sci-fi films can use smartphones to take part in an augmented-reality treasure hunt, like the Pokémon Go craze that gripped video-game fans last year.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!