A price war has raged in US supermarket aisles for well over a year, bloodying retailers big and small. On Aug 28, Amazon.com Inc plans to toss a smart bomb into the fray.
The online giant’s move to slash prices on everything from organic baby kale to fair-trade bananas on the same day its US$13.7bil (RM58.54bil) acquisition of Whole Foods Market Inc closes showed the “high-velocity decision making” Amazon founder Jeff Bezos claims as his hallmark, and sent shares of Kroger Co, Costco Wholesale Corp and Wal-Mart Stores Inc reeling on Aug 24.