Amazon’s price cuts on kale leave rivals bracing for impact


  • TECH
  • Friday, 25 Aug 2017

A customer browses fresh corn displayed for sale during the grand opening of a Whole Foods Market 365 location in Santa Monica, California, U.S., on Wednesday, Aug. 9, 2017. The fifth Whole Foods Market 365 opened on Wednesday, the second location for the Los Angeles area. Photographer: Patrick T. Fallon/Bloomberg

A price war has raged in US supermarket aisles for well over a year, bloodying retailers big and small. On Aug 28, Amazon.com Inc plans to toss a smart bomb into the fray. 

The online giant’s move to slash prices on everything from organic baby kale to fair-trade bananas on the same day its US$13.7bil (RM58.54bil) acquisition of Whole Foods Market Inc closes showed the “high-velocity decision making” Amazon founder Jeff Bezos claims as his hallmark, and sent shares of Kroger Co, Costco Wholesale Corp and Wal-Mart Stores Inc reeling on Aug 24. 

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