Lowering prices could stem defections by price-sensitive Whole Foods shoppers.
Amazon.com Inc said it will cut prices on a range of popular goods as it completes its acquisition of Whole Foods Market Inc, sending shares of rival grocers tumbling on fears that brutal market share battles will intensify.
Amazon's US$13.7bil (RM58.5bil) purchase of Whole Foods, which will be completed on Monday, has been hanging over a brick-and-mortar retail sector unsure of how to respond to the world's biggest online retailer.
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