Movie studios are considering whether to ignore the objections of cinema chains and forge ahead with a plan to offer digital rentals of films mere weeks after they appear in theatres, according to people familiar with the matter.
Some of the biggest proponents, including Warner Bros and Universal Pictures, are pressing on in talks with Apple Inc and Comcast Corp on ways to push ahead with the project even without theatre chains, the people said. After months of negotiations, the two sides have been unable to arrive at a mutually beneficial way to create a US$30 (RM129) to US$50 (RM215) premium movie-download product.
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