(FILES) This file photo taken on March 17, 2017 shows a Sky logo at pay-TV giant Sky Plc's headquarters in Isleworth, west London on March 17, 2017. Rupert Murdoch’s proposed takeover of Sky by 21st Century Fox has been dealt a blow on June 29, 2017 after the government said it intended to call in the competition authorities for a further six-month examination of the deal. / AFP PHOTO / Daniel LEAL-OLIVAS
In an effort to retain advertisers and slow the advance of Google and Facebook, European broadcasters are setting aside traditional rivalries to forge alliances that offer wider reach for ads and Internet-style data about audiences.
Germany’s ProSiebenSat.1 Media SE has joined forces to sell digital-video ads with Television Francaise 1 SA and Italy’s Mediaset SpA. In France, SFR Group SA and Metropole Television SA’s M6 have teamed up with publishers and ecommerce sites. And in Britain, rival pay-TV operators Sky Plc and Virgin Media are combining information on customers to offer advertisers more insight into viewers and give them better-targeted ads.
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