A farmer using rice planting machine conducts rice transplanting in Ryugasaki, Japan.
A new breed of younger, business – and tech-savvy farmers are transforming Japan's shrinking agriculture sector with cutting edge techniques and marketing strategies, giving new hope to an industry in slow decline.
Hiroki Iwasa, a 40-year-old IT entrepreneur with an MBA, grows strawberries in seven high-tech greenhouses where computers set the temperature and humidity to optimum growing conditions and ensure the rows of bushes are sprayed with water at precise times.
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