Instagram says younger users spend 32 minutes a day on its app


  • TECH
  • Monday, 07 Aug 2017

Over 50% of Malaysian consumers feel anxious when their mobile devices are not close at han

Facebook Inc’s Instagram is most popular for people younger than 25, who the company says spend an average of more than 32 minutes a day on the photo-sharing app. 

For those 25 and older, usage is more than 24 minutes a day, the company said. Instagram is crediting much of the growth in engagement to its “Stories,” which was launched a year ago as a copycat to Snapchat’s feature with the same name. The function allows people to upload short videos of their day that disappear after 24 hours and Instagram’s version now has 250 million daily users. 

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