Apple Music banks on Carpool Karaoke fans paying for star pairings

  • TECH Premium
  • Friday, 04 Aug 2017

Legend and Keys are shown during the taping of a new episode of Carpool Karaoke: The Series.

LOS ANGELES: Will Smith gate-crashing a wedding party or John Legend and Alicia Keys serenading a woman at a launderette are just some of the reasons Apple Inc hopes viewers will pay for Apple Music as it launches new show "Carpool Karaoke: The Series."

Following the June launch of Planet of the Apps, Apple's second premium video series will debut on Aug. 8, with hopes that a recognisable show and slew of A-list celebrities will help the world's largest technology company stand out in a saturated television market.

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