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Location-based virtual reality is the next big bet for movie theatres, malls


The success of location-based VR hinges on content and the possibilities it offers consumers. — Dreamstime/TNS

The success of location-based VR hinges on content and the possibilities it offers consumers. — Dreamstime/TNS

LOS ANGELES: The spiders are everywhere. Hundreds of them are crawling all over barely lit brick walls and ceilings. 

Soon, you start to feel them on your neck and arms. You try to shake them off, hurry around the corners of the dark catacomb – only to find yourself eye to eye with a giant sea serpent lunging out of the water, ready to attack. 

   

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