US startup targets ‘Wild West’ of online advertising


  • TECH
  • Thursday, 20 Jul 2017

Amino, a Philadelphia company headed by two veteran software-company founders, is recruiting dozens of engineers and managers to build a system they say will use blockchain-style electronic ledgers for advertisers and content publishers to take control of digital ad spending from middlemen, fraudsters, and Google and Facebook. 

According to crunchbase, Amino has raised US$1.75mil (RM7.50mil) from Philadelphia-based First Round Capital, which has backed Uber and hundreds of smartphone- and cloud-era software companies, and from others including Philadelphia-based bank-marketing mogul Richard Vague. 

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