SoundCloud CEO Alexander Ljung at the LeWeb technology conference in 2012 in Aubervilliers, France. — Reuters
FRANKFURT: SoundCloud, the world's biggest music-streaming service, is still struggling to find a business model – it now has enough cash to last until fourth quarter, after laying off 40% of its staff, a representative said on July 13.
The Berlin-based start-up is different from rivals Apple, Spotify and Amazon in that it relies more on amateur musicians, for whom it provides a rare platform, and less on major commercial artists.
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