SAN FRANCISCO: Oculus, the virtual reality company owned by Facebook Inc, is temporarily cutting the price of its hardware, as the industry tries to figure out why the technology for immersive games and stories has not taken off among consumers.
Oculus is cutting the combined price of its Rift headset and Touch controllers to US$399 (RM1,715) for six weeks beginning on July 10, said Jason Rubin, Oculus vice-president for content. That matches the price of another virtual reality set, PlayStation VR, made by Sony Corp.