eBay will guarantee that the roughly 50,000 new products on its Deals site will be at least as cheap as identical items sold by Amazon, Wal-Mart Stores Inc, Target Corp and other major retailers on the web.
eBay Inc on Wednesday said it would match top competitors' prices for a number of popular products in an effort to lure customers.
The news follows a string of initiatives by the seller marketplace to catch up to e-commerce rivals, and ultimately set itself apart as a haven for finding treasures online rather than commodity products.
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