Sweden's Storytel aims to become Spotify of books


  • TECH
  • Monday, 19 Jun 2017

Storytel bought one of Sweden's most vaunted publishing houses, Norstedts.

STOCKHOLM: Fast-growing audio books company Storytel will expand into several new markets in the coming years while steering clear of English-speaking countries where rival Audible dominates, the Swedish company's chief executive said. 

The 12-year-old company bought one of Sweden's most vaunted publishing houses, Norstedts, last year in what has been a string of deals for a business that has become a symbol of the rapid transformation of the sector.

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