Organised by Publicis Groupe and the Groupe Les Échos, the second edition of Viva Technology, an international event focused on innovation and startups, will be held at the French capital's Parc des expositions de la porte de Versailles, June 15 to 17, 2017.
Maurice Lévy, former Publicis CEO, now chairman of the group's supervisory board, evoked a certain pressure a few days before the event opens: "The first edition was a huge success, which poses a problem: raising the bar even higher." The organisers' ambition is to stage a show "like no other" in Europe, with a strong editorial ambition in the choice of the event's themes, partners and speakers