The Paris Opera is opening its opulent 19th-century palace to startups as it seeks technology partnerships to help expand its audience and attract newcomers to the classical stage.
France’s national opera signed a co-branding deal to sell Devialet SA’s high-end speakers in its concert house in central Paris, as well as stream live performances over the startup’s products. It’s on the lookout for more partnerships with technology companies, the Paris Opera’s deputy chief executive officer Jean-Philippe Thiellay said.