Google linking online and offline worlds in new ad challenge


  • TECH
  • Monday, 29 May 2017

FILE PHOTO: A woman uses her mobile phone at Myeongdong shopping district in Seoul, South Korea, August 29, 2016. REUTERS/Kim Hong-Ji/File Photo GLOBAL BUSINESS WEEK AHEAD - SEARCH BUSINESS 3 APR FOR ALL IMAGES

SAN FRANCISCO: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries.

A product currently described as a “store sales measurement solution” was unveiled at a marketing conference this month in San Francisco by the internet giant.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Tech platforms make pitch for ad deals as TikTok is roiled by politics
Intesa targets new digital-only clients after antitrust blow
Paramount will not extend exclusive deal period with Skydance
Google, US clash over search advertising as trial winds down
Germany and allies accuse Russia of sweeping cyberattacks
Analysis-Apple has big AI ambitions - at a lower cost than its rivals
Hong Kong privacy watchdog to grill authorities over ‘serious’ leak of 17,000 people’s data
Google defends app store, fighting Epic Games' bid for major reforms
Ewaste is overflowing landfills. At one sprawling Vietnam market, workers recycle some of it
You’re surrounded by scammers

Others Also Read