Sony needs fresh hit as PlayStation fans face middle age


  • TECH
  • Tuesday, 23 May 2017

A white Sony Playstation 4 is on display at the 2014 Electronic Entertainment Expo, known as E3, in Los Angeles, California June 11, 2014. REUTERS/Kevork Djansezian

To understand the future that awaits Kazuo Hirai, consider this: Sony Corp's PlayStation 4 is 39% cheaper than Apple Inc's iPhone 7, yet it ships a tenth as many units annually. 

The reason is obvious. Smartphones have morphed from a geeky business tool into a ubiquitous must-have. Sadly for the CEO of Sony, games consoles have not. 

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Chinese parents demand school transfer boy for bullying, ‘hitting and intimidating’ classmates; sparks heated online discussion
Losses of over RM350mil prevented after more than 3,000 scams disrupted by S’pore police, banks
Hidden camera filming through hole in trash can found in hospital bathroom, US cops say
Infineon lowers revenue outlook on difficult market environment
TeamViewer 'more than confident' in its 2024 forecast
Using AI for weight loss isn’t a bad thing, personal trainers say
Apple working on AI chips for data centers, WSJ reports
Cops: Easy access to social media, pornography causing social problems among children
Opinion: All I want is advice, not a video
Sony backtracks faced with anger of ‘Helldivers 2’ players

Others Also Read