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Google-funded study touting YouTube boost to the music business deemed misleading: RIAA


Drawing particular criticism are stats that tout YouTube's beneficial effect on boosting other paid services, referred to in the study as "a significant promotional effect." — Reuters

Drawing particular criticism are stats that tout YouTube's beneficial effect on boosting other paid services, referred to in the study as "a significant promotional effect." — Reuters

LOS ANGELES: A Google-funded study that touts positive impact of YouTube on the music industry is raising hackles, with the Recording Industry Association of America (RIAA) characterising the study as misleading and out of touch. 

The study, by the London-based RBB Economics, studies user patterns in Europe, assessing whether the overall YouTube impact spurs more business or cannibalises paid sales. 

   

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