Google-funded study touting YouTube boost to the music business deemed misleading: RIAA

  • TECH
  • Tuesday, 23 May 2017

DELAYED: YouTube's music streaming service will be for members only.

LOS ANGELES: A Google-funded study that touts positive impact of YouTube on the music industry is raising hackles, with the Recording Industry Association of America (RIAA) characterising the study as misleading and out of touch. 

The study, by the London-based RBB Economics, studies user patterns in Europe, assessing whether the overall YouTube impact spurs more business or cannibalises paid sales. 

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