Amazon Go is a new kind of store featuring the world's most advanced shopping technology. No lines, no checkout – just grab and go! (Amazon/TNS)
Amazon.com Inc is laying the groundwork to bring its checkout-free grocery store Amazon Go to Europe, as the US giant steps up its efforts to crack the US$800bil (RM3.44tril) global market.
The UK Intellectual Property Office on May 19 approved the Seattle-based company’s application to trademark the slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)” A corresponding application is being reviewed by the European Union’s equivalent agency.
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