Barbara Macdonald, product manager, live streaming & YouTube gaming, speaks on stage during the annual Google I/O developers conference in San Jose, California, U.S., May 17, 2017. REUTERS/Stephen Lam
Two years ago, Google began lobbying publishers to build websites using its super-speedy design. Now it’s making the same pitch for ads.
On May 18 at its I/O developer conference, the Alphabet Inc company introduced several features enabling advertising on Accelerated Mobile Pages, or AMP – the format that hosts web content directly inside search results. One new tool lets publishers using AMP run video ads, a booming source of digital-ad revenue, with Google’s dominant ad server DoubleClick.
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