Google staves off genericide, avoids fate of aspirin, yo-yo


  • TECH
  • Wednesday, 17 May 2017

No matter how often you invoke a certain Internet search engine’s name when doing online research, Alphabet Inc still owns the brand.

That’s the upshot of a federal appeals court’s decision May 16 rejecting the argument that Google has become so popular as a verb that it should lose its status as a protected trademark.

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