Tesla has built its luxury electric car brand on exclusivity, whereas SolarCity marketed its systems to a wide range of consumers mainly by promising cost savings.
Tesla Inc said that its subsidiary SolarCity will curtail door-to-door sales of rooftop solar installations over the next month as Tesla seeks to absorb the company into its high-end brand.
The move comes at a time when growth in sales of residential solar systems has slowed in key states, including California, where Tesla is based. Industry watchers say consumers in more mature solar markets have tired of the industry's aggressive sales tactics.
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