People stand on a platform of the Shibuya train station as digital advertising displays illuminate a junction in central Tokyo, Japan, March 14, 2016. REUTERS/Thomas Peter
Marketers spent US$72.5bil (RM315.19bil) on digital advertising last year, an increase of 22% from 2015, as Google and Facebook once again booked the lion's share of new revenue, a report released by the Interactive Advertising Bureau said.
The Internet Advertising Revenue Report underscored a migration by consumers away from traditional forms of media like television to online and mobile platforms, which has left digital companies competing for a larger share of advertising dollars.
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