Why Mercedes might want to rent your car


  • TECH Premium
  • Thursday, 27 Apr 2017

CROOVE: Mercedes-Benz's private car-sharing platform.

Mercedes wants to serve as your digital middle man in the sharing economy. Following a successful four-month pilot scheme, the world's leading luxury automotive marque is officially rolling out a new app called Croove, initially in Berlin, that will let anyone rent out their car to anyone.

The idea is simple. If you have a car, regardless of make and model and you don't need it all of the time, you can upload it onto the Croove platform alongside what you deem a suitable rental fee.

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