Locally produced children's show goes global with Netflix

A screenshot from Hogie The Globehopper. — YOUTUBE

Malaysian-made animated series Hogie The Globehopper is the first homegrown production to join Netflix’s extensive global catalogue.

It will run the complete 52-episode (11 minutes each) show starting late this year here, in the United States, Canada, United Kingdom, Ireland, Australia and South-East Asia.

Created by Lil Critter Workshop, the series follows Hogie the curious Tree Frog on his adventures around the world with his friends Bernie the Dragonfly and Lorna the Duck.

Even before signing the lucrative deal with Netflix, Hogie The Globehopper was already a winner, clinching the Best Planning Award at the Seoul Promotional Plan (SPP) 2015 Project Competition – Asia’s largest international animation market event in South Korea.

Established in 2013, Lil Critter Workshop is a full-service production house that specialises in content creation. The company is also the creator of Outlaw Dark, The Toy Box and Dimension Ed.

Growing industry

According to MDEC Creative Content and Techologies Division director Hasnul Hadi Samsudin, creative content and technology is a fast growing industry in Malaysia, which contributed RM1.17bil to the total export sales for MSC performance for the year 2016. He hopes that the contribution would increase, particularly with the extensive and continuous support from MDEC.

“Out of the around 400 creative content company supported by MDEC, at least 100 of them are animation companies. We want to see this number grow, and are hoping that more Malaysians would venture into the creative content and technology industry,” he said.

Hasnul invites up and coming animators to visit the Malaysia Animation and Creative Content Centre (MAC3) in Cyberjaya – an incubation space that allows individuals and companies to grow and explore the market. 

“Even if you don’t have any experience in animation, but have an idea that is worth exploring, come visit MAC3. Here you can find out how to develop your journey in animation,” said Hasnul. There are several workshops which helps participants to learn about the industry, and where they can polish their ideas, and present them at the IP Creators Challenge.

“If their idea is worth exploring, then they would get the fundings to work further on their project. Then we would help them to pitch their ideas to broadcasters or other groups.

“We don’t want to spoonfeed the participants by doing everything for them, but instead we are giving them the chance to learn from the industry and the players themselves,” said Hasnul. “We hope that they would these platforms to their advantage and take Malaysia’s creative content a step further in the world.

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