Competing with YouTube: Spotify will air original music-themed series but most video will consist of short snippets.
STOCKHOLM/LONDON: Music streaming service Spotify said it has renewed a nine-year-old licensing deal with independent digital agency Merlin that has proven essential to its enduring appeal to dedicated music fans even as it has become more mainstream.
Merlin represents 20,000 independent record labels in 51 countries – around 12% of the digital recorded music market – making it Spotify's fourth largest partner after major labels Sony, Universal and Warner Music, the company said.
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