Luxury fashion house Valentino has joined forces with e-commerce giant Yoox Net-A-Porter (YNAP) Group to launch a new omnichannel business model which will allow customers unprecedented, global access to its product offering.
The deal will see the two companies partner to create an online superstore dubbed Next Era, which will incorporate "all the advantages of all business models, from the inventory at the physical boutiques to eight distribution centers from Dubai and Shanghai to Milan, essentially giving rise to "the biggest Valentino store in the world" according to Valentino CEO Stefano Sassi.