Carbon 3D printing machines are seen at an unveiling event for the new Adidas Futurecraft shoe in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney
HERZOGENAURACH, Germany/NEW YORK: Adidas launched a new sneaker on April 7 with a 3D-printed sole that it plans to mass-produce next year, part of a broader push by the German sportswear firm to react faster to changing fashions and create more customised products.
Adidas already lets people customise the colour and pattern of shoes ordered online but new 3D printing methods will make small production runs, limited edition shoes and even soles designed to fit an individual's weight and gait economical.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
