Online shopping haven: The rapid customer adoption of the shopping component has seen more retailers want to sell on the platform.
Instagram is soon set to boost its shopping functionality, following positive results from both brands and customers during the initial testing phase.
The company, which began a limited shopping test on its app with 20 brands – including J. Crew, Warby Parker, Kate Spade, Macy's and MVMT Watches – in November, said the initiative had delivered "very nice results with how people are engaging with the experience," with the social media giant now ready to expand the program to thousands of brands in the apparel, jewelry and beauty spaces.
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