Apple brings clarity to iPad offer


  • TECH
  • Thursday, 23 Mar 2017

New line-up: The 2017 iPad range has three categories of device: iPad mini, iPad and iPad Pro.

Apple's latest iPad – replacing the iPad Air 2 – is a relatively inexpensive 9.7in tablet that bridges the gap between the compact iPad mini and the high-end iPad Pro. Splitting the iPad offer into three distinct categories makes Apple's tablet offer clearer and easier for consumers to understand, which hasn't always been the case.

The original iPad launched in 2010, riding high on the success of Apple's iPhone smartphone. This 9.7in (1,024 x 768 pixels) touchscreen tablet was essentially based on the same principle as the phone but came without call capabilities.

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