BRUSSELS/FRANKFURT: A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fuelled the rapid rise of ad-blockers.
The types of ads the coalition has identified as falling below standard include pop-up advertisements, auto-play video ads with sound, flashing animated ads and full-screen ads that mask underlying content from readers or viewers.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!