Imitation goods: Counterfeiters have sold faulty or discounted versions of authentic goods on Amazon, prompting lawsuits.
LAS VEGAS: Amazon.com Inc is expanding a programme to remove counterfeit goods from its website this spring as part of a broader push to assure brand owners that the online retailer is an ally rather than a threat.
As early as next month, any brand can register its logo and intellectual property with Amazon so the e-commerce company can take down listings and potentially seller accounts when counterfeits are flagged, Peter Faricy, vice president of Amazon Marketplace, said in an interview on Monday.
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