Google overhauls policies after uproar over YouTube videos


  • TECH
  • Tuesday, 21 Mar 2017

Google is giving marketers more control over their online ads after a slew of brands halted spending in the UK over concerns about offensive content. 

The Alphabet Inc unit also expanded its definition of hate speech under its advertising policy to include vulnerable groups, which includes those discriminated against because of their identify, socioeconomic class or country of origin. The new policies apply to the YouTube online video service and Google’s expansive network that serves ads across the Web. 

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