A Porsche AG 911 GT3 luxury automobile stands on display on the first day of the 87th Geneva International Motor Show in Geneva, Switzerland, on Tuesday, March 7, 2017. The show opens to the public on March 9, and will showcase the latest models from the world's top automakers. Photographer: Luke Macgregor/Bloomberg
Porsche is shifting its focus beyond horsepower and handling to services like finding nearby parking spots and providing real-time weather data that warns drivers of icy roads.
The goal is for so-called digital services to generate at least 10% of annual revenue in the medium term, the Stuttgart, Germany-based luxury division of Volkswagen AG said. That effectively means that a US$89,400 (RM396,354) 911 sports car would generate at least US$9,000 (RM39,900) from offerings like activating special lighting systems to help navigate mountain roads.
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