Tech aid?: McDonald's sees mobile as a way to win back customers after four straight years of traffic declines.
CHICAGO: McDonald's Corp this month will begin testing its long-awaited U.S. mobile ordering app with the goal of avoiding the kinds of service hiccups that have haunted digital debuts by companies such as Starbucks Corp.
Digital ordering has been challenging for many restaurant chains and their customers. Domino's Pizza Inc, now the industry leader, took years to perfect it.
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