MIAMI: The leading online purveyor of pet food and supplies almost never was. That's because the founders of Chewy.com originally planned to go into the online jewellery business.
"We had actually bought jewellery inventory, and we were literally days away from launching the website," says Ryan Cohen, Chewy's 31-year-old chief executive officer. "We bought about US$150,000 (RM666,975) worth of jewellery. So we were that close to starting to sell jewellery."